CREATIVE CONCEPT

This is the most important and delicate service and it is at the basis of everything else.

Target: giving the brand an undeniable great importance in terms of both branding and product.

• BRAND/PROJECT’S DNA IDENTIFICATION

• BRAND’S ORIGINS AND HISTORY IDENTIFICATION

• BIRTH OF THE CELL WHICH WILL PRODUCE THE LOT

• START FROM A ROOT WHICH ALREADY EXISTS OR HAS TO BE SEARCHED FOR

• START FROM AN ARCHETYPICAL PRODUCT

• CONCEPTS AND COORDINATED IMAGES PRESENTATION

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